When plumber Dossie Goff decided to take on some side business while working for Valley Pump & Equipment back in the 1950s, a septic truck and his good name would lay the foundation for more than five decades of successful business in Emmett. Today, Goff’s Plumbing is going strong in its third generation as a family-owned business.
Goff’s has been operating from the same location – 1235 Allen Lane off of Mill Road – since it opened its doors in 1962. Today, with Dossie’s grandson Jeff and his wife Misty as owners, Goff’s Plumbing continues to build its reputation for plumbing, septic and portable toilet services throughout the Emmett Valley and beyond.
“It wasn’t that long ago that Mom was doing everything by hand and there wasn’t a computer in here,” Jeff said last week from the shop’s main office, where computers now help Misty track everything from customer history to water and sewer lines and septic tank locations. Advances in technology have also given rise to cameras so accurate that they take the guesswork out of locating underground problems such as sewer line blockages.
And while modern-day tools help the business thrive, it’s the company’s reputation for quality and commitment that keeps customers coming back. Last winter, when lines were freezing all over Gem County, Goff’s crews were operating seven days a week, sometimes 20 hours a day. Emergency response in both plumbing and portable toilets is a big part of the business, Misty said.
Goff’s offers residential and commercial plumbing service and repair, sewer and drain cleaning, sewer camera service, backflow assembly testing, water heater maintenance and repair, septic services and inspections, and portable toilet services.
Four employees help cover all the bases: Malcolm Burgess handles portable toilet delivery, pickup and service and helps out in the office when the seasonal demands for service drop off; plumber Jim McCall works on new construction, remodels and repairs; Scott Rhodes is the septic go-to guy and cleans residential and commercial sewer lines; and Bill Harmon will join Goff’s in November to take on service calls for residential and commercial customers. Jeff and Misty also have some extra help when needed. “Our three Goff boys, Dossie, Danny and Riley, are a great help with prepping Porta Potties,” Misty said.
“We would love to thank our customers for being so loyal and sticking with us through the years,” Misty said. “This is not possible without them.”
Prepare for winter temps
As temperatures drop, Goff’s offers these winter plumbing tips:
- Get heat tape plugged in and make sure it’s working.
- Cover vents and openings in foundation.
- Disconnect garden hoses from outside faucets.
- Those on city services, run a trickle of water during risk of freeze.
Peterson Orthodontics is making a lot of folks smile in Emmett.
“We love it here, love the community and are happy to serve Emmett,” said Kelsey Peterson, DMD, DHSc. “We look at the community as family instead of just business transactions. This is truly a small town practice where we know our patients and get to know them on a personal level.”
Peterson moved to Emmett with his wife and three children and opened his practice three years ago. Peterson has been a great community supporter as well; coaching soccer, supporting school sports, FFA and 4-H.
“We have continually grown over the years,” said Kelsey. “Our strength has come from referrals. When people are happy they tell others. We have a good relationship with the dental offices in town. An orthodontist varies from a dentist in that we have an additional 2 years of orthodontic residency to become certified. As a specialist, all we focus on is straightening teeth and bite correction. We are the only orthodontist in town. We are very kid friendly. We even added a really nice theater room where kids can watch a movie while waiting.”
Peterson offers flexible payment plans and works with most insurance plans. Consultations are always free.
“Anyone can come in and get a free consultation,” said Peterson. “For children we recommend a Growth Observation plan starting as early as 7 or 8 years old. The idea is to get them in early so you can plan for the future. We x-ray and can discuss whether treatment might be indicated. For adults, we have a variety of treatment options available including braces and Invisalign. Treatment not only makes your teeth look better but can reduce pain levels or the need for crowns later. Our focus is on information so you can base a decision on information. We want you to have peace of mind and we never put the pressure on to get treatment.”
According to Peterson, braces for adults have become much more socially acceptable and adults now account for about 1 out of 4 patients who get braces. Treatment with braces usually lasts about 2 years and Invisalign averages 1 year but can be as little as 3 – 6 months for minor treatment.
“I’ve seen people turn 180 degrees after getting their teeth fixed,” said Peterson. “Your teeth and smile can affect your social life and job opportunities. It is most gratifying when you see not just someone’s teeth change but their life change. We feel like we are part of a community support system. We are all looking out for each other.”
Peterson Orthodontics is located at 1312 S. Washington Ave, Suite C, 365-6800 or www.PetersonOrthodontics.com.
The Emmett valley has long been known as ‘The Valley of Plenty’, a name originally given for its many orchards and farms. Thanks to folks like Reisse and Jerry Perin, owners of Perin Orchard, the valley continues to carry on that rich tradition with their U-pick apple orchard.
“We wanted to live in a community where we got to know our neighbors and we wanted to find some elbowroom,” said Jerry. “We had been living in Boise and knew we would have to continue to work in Boise but we wanted to find a place where we could become part of a community. Reisse actually found this property when we purchased it 13 years ago. It had been part of a large orchard.”
There was no house on the property so the Perins built a ‘guest house’. They lived in the guest house while they built the shop and eventually their lovely dream home.
“Caring for an orchard takes a lot of time and work,” said Jerry. “You have to love it. Reisse continues to work as a CPA over the hill. Until a few years ago, I worked full time and traveled. Reisse has been involved in the community. After I was laid off, I was able to really start to get involved. I have enjoyed it and have so many ideas for the orchard and community events.”
Jerry used to have family in Emmett and spent time in the valley as a child.
“When I was in high school, all of us kids would come to Emmett and work during harvest time,” said Jerry. “Emmett is special. To this day whenever we get to the top of Freezeout Hill we still exhale and relax. It’s where I’m making memories with my granddaughter.”
Perin Orchard U-pick opens October 5th this year. Their apples, nicknamed “Gypsy”, grow on dwarf trees and are bright red. As they ripen, they turn red inside. They are a crisp, juicy, firm apple which makes them ideal for juicing, baking, dehydrating and applesauce. They are a Farm to School provider delivering over 2,000 lbs last year to the Emmett School District.
“We want Perin Orchard to be an experience, not just apples,” said Jerry. “We are open every Saturday and Sunday but will accommodate visits during the week. You don’t need a ladder as the trees are dwarf. We encourage picnics in the orchard and if a group wants a ‘tour’ I can provide educational information. We’ve hosted events here, hikes and I have handmade items in the small gift shop. We love it here and hope you will, too.”